PROJECT OVERVIEW
COMPANY OVERVIEW
Wilma Theater is a contemporary arts theater who’s mission is to create and perform living adventurous art
Wilma’s core values are as follows: Curiosity; Courage; Care; Rigor; Joy; Collaboration; Liberation
PROBLEM STATEMENT
The existing brand does not reflect it’s values as it should
For a theater about being bold and adventurous, it’s branding is plain and rigid
GOALS
Create and develop an identity system that better encapsulates the brand by being bolder, more colorful, modern, and dynamic
Promotional Logo Animation with multifunctional purpose; ex: social media, advertisement, website, etc.
Design Process
Refined Logos
To create a dynamic aesthetic that this company aims for, I used vibrant and bold colors to make this brand stand out.
Color
Typography
Applications
Show Poster Advertisement Series
Street Banners
Billboard
Merchandise
Playbill / Flyer Handout
Social Media
Mobile Ticket
