Product Type
Brand Identity . Logo Design
Role
Freelance Designer
Tools
Procreate . Illustrator
Date
2024
My client's only constraint for designing their logo was that they wanted to include symbolism for the brain. I started my exploration with different imagery associated with their brand name, but trying to avoid stereotypical health care logos/imagery.
To create this soft welcoming vibe that my client hoped to convey, I used lighter pastel colors. Settling on a lavender and sage as the primary colors for their brand amplified the flower imagery and created a cohesive aesthetic.
